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About the Author

John is an accomplished business development leader, author, and marketer with more than 25 years of sales and marketing experience across various industries, including, CRM, Digital marketing, e-commerce, and the payments industry. Prior to joining The Relevancy Group, John worked with ShopRunner to acquire strategic partnerships. Prior to ShopRunner John Served as SVP of Sales and Marketing at Zeta Interactive. John served as Executive Vice President of Sales for Paydiant. Prior to Paydiant, John was Executive Vice President of Product Sales at eBay Enterprise (formally e-Dialog), an integrated digital marketing services provider offering GSI Commerce/eBay Global Marketing Services. John has successfully negotiated long-term partnerships with more than 35 top online retailers, including Buy.com, Nike, VF Corp, Jet Blue, CVS, Comcast, American Airlines and the Washington Post. Prior to this role, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company) and Vice President of Corporate Development for Genesys Conferencing, where he managed Internet channels, digital relationships, alliances, and strategic partnerships. In addition, John has extensive database marketing experience through senior national sales and marketing leadership roles with Hill Holliday Advertising and GE Capital. He began his career with American Express serving in key sales management and national account management positions.

John has contributed to the DMA as an author and Senior Leader on the Retail Operating committee and has also consulted with leading retailers on best in class commerce solutions. He graduated from St. Anselm College with a BA in Politics/International Relations and attended Advanced Management Studies at Harvard University and the Executive MBA program at the University of Notre Dame. 

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John Polcari

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